NYCB LIVE Snags Naming Rights of Coliseum in New York
Nassau Coliseum & NYCB LIVE
In August 2015, Nassau Coliseum closed its doors to begin a 20-month-long, $180 million renovation. At around the same time, work began to find a new naming rights partner for Nassau Coliseum. Lovingly nicknamed “The Barn” by the Long Island community, Nassau Coliseum was a cherished county venue. Even before Nassau Coliseum opened its doors, the arena’s site occupied 63 acres of Mitchel Field, a former Army/Air Force base. This was not a sterile, shiny new building, but rather a building that housed parents’ and grandparents’ memories. The site’s naming rights partner needed to reflect the values of the surrounding community, and New York Community Bank – founded on Long Island in 1859 – seemed to be the right fit.
My role during the project was to develop the brand story for our potential naming rights partner, create collateral to manifest the vision, and connect the dots between the brand’s values and what BSE Global looked to accomplish through the venue.
“By bringing together top-notch financial services and world-class entertainment, NYCB is taking a leadership role ensuring Long Island becomes an even greater place to live, work, and play," said Andrew Kaplan, Executive Vice President of Retail Products and Services at NYCB, in a press release. “For a long time we have enthusiastically supported our veterans, and NYCB is especially proud that this partnership provides a lasting tribute to Long Islanders who have served our country.”
